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Kip Fanta Group - Business Relationship Management Fundamentals


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Course Description: 1. Introductions and Expectations Business Relationship Management Institute Knowledge Path to Success 2. Business Relationship Management (BRM) Defined BRM DNA= Develop, Nurture and Advance BRM is a Capability, Role, and Discipline 3. Why BRM BRM is the Answer to Converging Functions as Strategic Partners Sharing Ownership of Strategy and Results BRM Evolves Enterprise Culture BRM Capability Builds Strategic Partnerships and Drives Business Value 4. BRM in Action Evolving Enterprise Culture Building Strategic Partnerships Driving Business Value 5. BRM Results Relationships Business Value BRM Artifacts Communications 6. Wrap Up Reasons BRM Fails Certificate of Experience: BRM Fundamentals